Articles
Bartle, R., 1999. Early MUD history.
Available at: http://www.mud.co.uk/richard/mudhist.htm
[cited 15 January 2007]
Brenna, A., 2007. Second Life er et arbeidsverktøy: IBM mener at Web 3.0 vil bli 3D-verdener.
IKT-bransjens nettavis [online]
Available at: http://www.digi.no/php/art.php?id=368446
[cited 09 February 2007]
Cere, J., 2007. A second look at second life.
Marketprofs [online]
Available at: http://www.marketingprofs.com/7/second-look-at-second-life-cere.asp
[cited June 15, 2007]
Hof, R., 2007, 1. Second Life’s first millionare.
Business week [online]
Available at: http://www.businessweek.com/the_thread/techbeat/archives/2006/11/second_lifes_fi.html
[cited 15 June 2007]
Hof, R., 2007, 2. The coming virtual web.
Business week [online]
Available at: http://www.businessweek.com/technology/content/apr2007/tc20070416_780263.htm?chan=technology_special+report+–+virtual+life_virtual+life
[cited 15 June 2007]
Juul, J., (2005)
Half-Real [online]
Available at: http://www.half-real.net/dictionary/#game
[cited 13 June 2007]
Koster, R., 2002. Online World Timeline.
Ralph Koster Timeline [online]
Available at: http://www.raphkoster.com/gaming/mudtimeline.shtml
[cited 15 June 2007]
Mesa, A., 2007. Virtual-World Branding: For Real?
Brand channel [online]
Available at: http://www.brandchannel.com/start1.asp?fa_id=358
[cited 12 March 2007]
O’Reilley, T., 2005. What is web 2.0. Design patterns and business models for the next generation of software.
O’Reilly Media, Inc [online]
Available at: http://www.oreillynet.com/lpt/a/6228
[cited 14 June 2007)
Spivak, N., 2006. The third-generation web is coming.
www.kurzweilai.net/ [online]
Available at: http://www.kurzweilai.net/articles/art0689.html?printable=1
[cited 15 June 2007]
Wallace, M. 2007. Calvin Klein launches scents in second life.
3pointd.com [online]
Available at: http://www.3pointd.com/20070321/calvin-klein-launches-scents-in-second-life/
[cited 15 June 2007]
Wainewright P., 2005. What to expect from web 3.0.
www.zdnet.com [online]
Available at: http://blogs.zdnet.com/SAAS/?p=68
[cited 15 June 2nd 2007
Books
Aaker, D. et al., 2000. Brand Leadership. New York: The free press.
Andersen, F. et al., 2003. International markedsføring. 2nd edition. Denmark: Trøjka.
Andersen, I., 2002. Den skinbarlige virkelighed – vidensproduktion inden for samfundsvidenskaberne. 2nd edition. København: Samfundslitteratur
Andersen, H., 1994. Videnskabsteori og metodelære. 4th edition. København: Samfundslitteratur.
Bell, D, 2001. An Introduction to Cybercultures. Routledge
Chaffey, D., 2004. E-Business and E-Commerce Management. 2nd edition. Prentice Hall.
Halkier, B., 2006. Fokusgrupper. Forlaget Samfundslitteratur og Roskilde Universitetsforlag.
Hanson, A. et al., 2007. Internet Marketing & e-Commerce. Thomson South Western.
Holme, I.M, et al., 1996. Metodevalg og metodebruk. Norge: Samfunnslitteratur
Kvale, S., 1997. InterView – En introduction til det kvalitative forskningsinterview. Copenhagen:Samfundslitteratur
Kotler P., 1999. Kotler on Marketing – how to create win and dominate markets. New York: The free press
Kotler P., 2003, Marketing Management. 11th edition. Prentice Hall
Lund et al. 2005. Følelsesfabrikken. København: Børsen
Pine, J., et al. 1999. Experience economy – work in theatre & every business a stage. USA: Harvard Business School Press Books.
Preece, J., et al. 2002. Interaction Design. Beyond human-computer interaction. New York: John Wiley & Sons, Inc.
Rymaszewski, M. et al., 2007. Second Life : The official guide. New Jersey: John Wiley & Sons, Inc.
Desertions
Klastrup, L, 2003. Towards a poetics of virtual worlds: – multi-user textuality and the emergence of stor. Ph. D. IT-University of Copenhagen.
Journals
Hoffman, D., et al., 1996. A new Marketing Paradigm for Electronic Commerce.
The Information Society, 13 (1), pp. 43-54
Hemp, P., 2006. Avatar-Based Marketing.
Harvard Business Review, 84 (6), pp. 48-57
Kozinets, V., 1999. E-tribalized Marketing? : The Strategic Implications of Virtual Communities of consumption.
European Management Journal, 17 (3), pp. 252-264
Li, H., et al., (2002). Impact of 3D advertising on product knowledge, brand attitude and purchase intention: The mediating role of presence
Journal of Advertising, (n.n) (3), pp. 43-57
Li, H., et al., 2001. Characteristics of Virtual Experience in Electronic Commerce: A Protocol Analysis.
Journal of Interactive Marketing, 15 (3), pp.13-30
Schlosser, A.E. et al., 2006. Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories.
Journal of Consumer Research, 33 (3), pp.377-383
8.5 Own blog
http://oursecondlife.wordpress.com/ – where all of the slides from the conferences are listed
8.6 Seminars
WebChamp 2007, John Lester, Linden Lab
Seminar at Deloitte, Stephan Martinussen, Saxo Bank
www.computerworld.dk/art/37017, February 16th, 2007
Working paper
Keller, K.L, 2001. Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands. Marketing Science Institute
Web pages
www.americanapparel.net/presscenter/secondlife, February 20th, 2007
http://blogs.electricsheepcompany.com/giff/?p=118, June 16th, 2007
http://www.electricsheepcompany.com/news/?p=30, June 16th, 2007
http://freshtakes.typepad.com/sl_communicators/2006/10/sony_bmg_jumpin.html, June 16th, 2007
http://www.gartner.com/it/page.jsp?id=503861
http://www.internetworldstats.com/stats.htm, April 2nd 2007
http://www.ibm.com/news/us/en/2007/01/2007_01_16B.html, June 19th, 2007
http://lindenlab.com/press/releases/01_08_07, March 2nd 2007
http://www.mercedes-benz-secondlife-infos.com/, June 14th, 2007
http://www.mercedes-benz-secondlife-infos.com/2007/02/08/presseinformation-vom-15022007/, June 14th, 2007
http://www.mercedes-benz-secondlife-infos.com/wp-content/uploads/2007/02/mercedes-benz-in-second-life_260207_20.jpg, June 14th, 2007
http://www.mercedes-benz-secondlife-infos.com/wp-content/uploads/2007/02/mercedes-benz-in-second-life_260207_7.jpg, June 14th, 2007
http://www.pewinternet.org/PPF/r/213/report_display.asp, April 15, 2007
http://s3.amazonaws.com/static-secondlife-com/_files/xls/SL_Virtual_Economy_Metrics_02-02-07.xls, June 20th, 2007
www.secondlife.com, 20th March, 2007,
http://secondlife.com/whatis/, April 20th, 2007
www.thev3group.com/ite.html, April 15th, 2007
www.trendwatching.com/trends/youniversalBranding.htm, June 16th, 2007
www.virtualworlds2007.com February 22nd, 2007
http://www.websiteoptimization.com/bw/0504/ April 15th 2007
http://www.virtualworldsreview.com/info/whatis.shtml, June 1st 2007
http://www.womma.org/research/009506.php, June 16th, 2007
http://www.world-of-warcraft-gold.com/world-of-warcraft.html, June 20th, 2007
February 28, 2007 at 11:55 am
Forslag til inspiration – den meget lette ende af skalaen. Med udgangspunkt i en gængs PLC kigger Moore på de grupper af brugere, der tilvælger et produkt på forskellige stadier. Hovedpointen er lidt klodset opbygget omkring det “Chasm” der er til den økonomisk lukrative gruppe af early majority.
Moore, Geoffrey A.
Crossing the chasm : Marketing and selling technology products to mainstream customers
O×ford : Capstone Publishing Limited, 1998
February 28, 2007 at 3:50 pm
Tak for inspiration Mads, det skal vi se nærmere på.
Grith og Torunn.
March 12, 2007 at 10:43 am
Hej!
Der er nok stort overlap med de ting, jeg har fremsendt, men lidt inspiration ;O)
Mads
Kowalczyk (2002), Corporate Branding through External Perception of Organizational Culture, Corporate Reputation Review, Vol 5, No 2 and 3: 159-174
Hatch and Schultz (1997), Relations between organizational culture, identity and image, European Journal of marketing Vol 31, No 5/6: 356-365
Chandler, Keller and Lyon (2000), Unraveling the Determinants and Consequences of an Innovation Supportive Organizational Culture, Entrepreneurship Theory and Practice, Fall: 59-76
Hargadon (2003), How Breakthroughs Happen. The surprising Truth About How Companys Innovate. Harvard Business School Press, Boston
Gemser, Leenders and Wijnberg (1996), The Dynamics of Inter-firm Networks in the Course of the Industry Life-Cycle: The Role of Appropriability, Technology Analysis & Strategic Management, Vol 8, No 4: 439-453
Wenger (2000), Communities of Practice and Social Learning Systems. Organization, Volume 7 (2): 225-246
Armstrong and Hagel III (1995), Real Profits From Virtual Communities, The McKinsey Quarterly, No. 3: 127-141
Kozinets (1999), E-Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption, European Management Journal, Vol 17, No 3, June: 252-264
Andersen (2005), Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast, Industrial Marketing Management, Vol 34: 39-59
Mc William (2000), Building Stronger Brands through Online Communities, Sloan Management Review Spring 2000: 43-54
Wenger and Snyder (2000), Communities of Practice : The Organizational Frontier Harvard Business Review Jan.-Febr. 2000: 139-145
Wenger, Mc Dermontt and Snyder (2002), Cultivating Communities of Practice – A guide to managing knowledge, Harvard Business School Publishing, Boston
Armstrong and Hagel III (1996), The Real Value of On-line Communities, Harvard Business Review May- June: 134-141
Williams and Cothrel (2000), Four Smart Ways To Run Online Communities, Sloan Management Review Summer 2000: 81-91
Rosenberg and West (1984), The Collaborative Approach to Marketing, Business Horizons, Nov.-Dec: 29-35
Sawhney (2002), Don’t Just Relate – Collaborate, MIT Sloan Management Review Spring 2002: 96
Jeppesen, Lars B. & Molin , Måns J. (2004), Consumers as Co-developers: Learning and Innovation Outside the Firm. Technology Analysis & Strategic Management Vol. 15, No.3, pp. 363-383
Thompke and Von Hippel (2001), Customers as Innovators A New Way to Create Value. Harvard Business Review, September, pp. 74-81
Kristensson, Gustafsson and Archer (2004), Harnessing the Creative Potential among Users. Journal of Product Innovation Management, Vol. 21, pp. 4-14
Jeppesen, Lars B. and Lars Frederiksen (2004), Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments. Organization Science; Jan/Feb2006, Vol. 17 Issue 1, pp. 45-63
Jeppesen, Lars B. (2005), User Toolkits for Innovation Journal of Product Innovation Management, Vol. 22, pp. 347-362
March 28, 2007 at 9:57 am
Kender I denne?
http://www.andreasjohannsen.dk/2007/03/26/sociale-netv%c3%a6rks-effekt-for-e-handel/