Brand Building in 3D Virtual Worlds

Thesis Presentation on Info Island DK

oursecondlife — Sun, 28 Oct 2007 13:59:19 +0000

November 6 2007 we will present some of our findings from our thesis on Info Island DK at 20:00 CET.

Master’s Thesis Finished!

oursecondlife — Tue, 31 Jul 2007 12:38:43 +0000

July 11 became the day where we handed in the Master Thesis (3 weeks before the official deadline actually). Since then we have taken the time to take a break before we start on our “real” jobs as graduates. We will both be working at IBM (one of the companies which have invested most resources in Second Life actually), Torunn will work in Oslo and Grith in Copenhagen. The Thesis defence will take place in the end of August and we hope to publish the Thesis soon after that.

Have a great sommer

At the finishing line?

oursecondlife — Sat, 16 Jun 2007 13:24:56 +0000

During the last weeks, we have been working hard with our Master’s Thesis, including a lot of re-writing and creating a new model for the Master’s Thesis. In connection with the new model, we are planning to do some interviewes with participants in Second Life in the next week. We have decided to have a closer look at the cases Mercedes-Benz and Sony BMG, and the participants of our survey are asked to have a closer look at those two locations, before the interview.

The SLurls are:

Sony BMG

Mercedes-Benz

We are really looking forward to meeting our participants in Second Life

ITEK Seminar

oursecondlife — Sat, 26 May 2007 11:41:33 +0000

The ITEK seminar about Second Life provided great inspiration about pros and cons for Second Life.

Søren A. Johansen, Innovation Manager at eVision Group raised the discussions about how Second Life can create value for companies and customers. Lars Lundbye, Development Manager at Zentropa Workz gave a holistic view of the development of our internet habits in a sociological perspective and raised the discussion about weather Second Life is a hype or not. Thomas Koldbæk, eBusiness Analyst at Grundfos gave a preview of Grundsfos’ Second Life project which is planned to open in August.

Thank you to ITEK (Ulla) for inviting us.

Directory Second Life!

oursecondlife — Wed, 23 May 2007 09:13:46 +0000

Also tired of the search function in Second Life?
I found this directory at the ITE Expo and can warmly recommend it.

DirectorySL

Fight Hunger: Walks the World in SL!

oursecondlife — Thu, 17 May 2007 14:49:44 +0000

Fight Hunger: Walk the World is a global fundraising and awareness event that takes place every year in all times zones with one sole purpose – to call for an end to child hunger. This year the FightHunger: Walk the World also too place in Second Life too. They had arranged live entertainment and other music on stage at Dragon Moon while the walk was taking place in real-life around the world. The location was crawded and we were asked to remove as many prims as possible many times, so more avatars could access the event.

SLeuth Presentation

oursecondlife — Sun, 13 May 2007 10:19:51 +0000

May 10 we participated in the presentation of the Trinity University Students who presented their on SLeuth project. The project is a part of the Virtual Worlds Promotions course lead by Dr. Aaron Delwiche aka Carbonel Tigereye. It was very inspiriting to hear about other students experiences with a Second Life project and they definitely have done a great job.

Conference at Deloitte.

oursecondlife — Wed, 02 May 2007 07:28:17 +0000

April 20 we participated in the Second Life Conference at Deloitte. The main focus of the seminar was, not surprisingly, about virtual economies and taxation in virtual worlds. The output was very interesting and we got many pointers for the thesis. In addition, we met some of our contacts from Second Life in “real” life. The man point of the conference in connection to taxation in virtual worlds was “when the economy becomes important enough realty and regulation will come”.
The case presented by SAXO Bank was a brilliant example of a company with has well defined objectives about their presence in Second Life.

Check out the slides here

Don’t miss the Silicon Island International Technology Expo in SL

oursecondlife — Sun, 22 Apr 2007 15:07:08 +0000

The International Technology Expo (ITE) on Silicon Island is dedicated to showcasing over 55 of the finest business related SL products that either improve RL business operations, or improve a RL company’s access to a target market in SL. Products include Telecommunications, Construction Tools, Web-Based Interactive Linking Systems, Content Management Tools, Marketing & Advertising Systems, and 3rd Party Innovations.

Live from the Virtual World 2007 conference

oursecondlife — Sat, 21 Apr 2007 06:58:13 +0000

Web casts form the Virtual World 2007 conference are out!
See them here

The link do also provide other interesting information about metaverses.