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  1. Peter Says:

    I submitted the following message to Linden Lab two months ago, and then again 3 weeks ago. Result: No reply. Please let me know who I might direct these suggestions to. Thank you. Aloha, -Peter Heffron (PS: I also have the below message in Word, if that is easier to read.)

    ———————————————
    Peter Heffron
    to contact@lindenlab.com
    date Feb 9, 2007 3:09 PM
    subject 2nd Life Natural Environment Ommission–
    A Concern and An Opportunity

    Aloha,

    I am a newcomer to Second Life. It is an incredible concept/paradigm,
    with great potential. We can be -and interact- pretty much as we wish,
    and have fun and learn at the same time.

    But there is a fundamental element missing from the current version of
    Second Life: the natural ecology and related physics (or earth
    dynamics) of the real world, and some sim-worlds. The present Second
    Life consists only of social and economic activities. There are no
    environmental activities and no environmental consequences (or
    feedback) as a result of social and especially economic decisions in
    Second Life.

    One example: Where does the human waste produced by all those people
    (Lindens)–go?

    Ismail Serageldin of the World Bank wrote in 1996, “We require any
    technical proposal that we will fund to be sustainable in economic,
    environmental, and social terms.” He used a triangle to illustrate the
    connections between these three elements. The triangle can be
    distorted by, say, emphasizing economic development at environmental
    expense (e.g., more coal-fired power plants causing air pollution,
    global warming, etc.) to boost manufacturing capacity and temporarily
    improve the economy, quality-of-life, etc.)–but there is no way to
    disconnect the three triangle legs and ignore the links between the
    social, economic, and environmental elements.

    This may seem inconsequential, particularly since presumably one of
    the big draws to Second Life is not having to worry about “real life”
    (“First Life”) constraints. However a perverse effect of excluding
    from Second Life the environmental leg of Serageldin’s triangle,
    preceding, is likely to be that SL Residents will transfer their “just
    do it” (i.e., with no environmental feedback) behavior to the real
    world, which is already under great environmental stress, as we all
    know.

    This is partly a “Vision” thing (Linden Lab’s vision, and the Lindens’
    vision), partly an ethical issue (acknowledging the importance/value
    of the natural environment, even in a sim-world), and partly a
    programming challenge (how to incorporate in Second Life system
    dynamics, including feedback loops, stocks and flows, delays,
    accumulations, etc., while keeping program overhead as low as
    possible).

    RECOMMENDATIONS

    Please consider the following recommendations related to the above:

    1. VISION: Organize a real and/or virtual visioning exercise for
    everyone in the Second Life world community. Key questions to ask:

    (a) What do you think the Second Life ‘world’ will look/be
    like–socially, economically, and environmentally–in the year 2050 if
    current trends continue? (Worst-case scenario.)

    (b) What do you think the Second Life ‘world’ could ideally look/be
    like–socially, economically, and environmentally–in the year 2050?
    (Best-case/”ideal” scenario.)

    (c) What social, economic, and environmental things would need to
    happen to bridge the gap between your first (worst-case) and your
    second (best-case) visions for the Second Life world?

    (d) List several potential obstacles or constraints to achieving “c,”
    above, and for each obstacle, one possible means of prevention or
    mitigation.

    (e) How could/should the Second Life platform be modified to
    facilitate the actions listed in “c” above?

    (f) Are you willing and able to contribute time, energy, financial
    support to help make “c,” “d,” and or “e” -above- happen?

    This would be a formal survey that would hopefully happen within the
    next 6 months-or-so. It would ideally be in several of the most common
    languages used in Second Life. I suggest approaching the renowned Pew
    Research Center (www.people-press.org; tel: 202-293-3126) to help set
    it up and interpret and report the results to the Second Life global
    community. Perhaps in exchange for the PR they could receive, they
    might do this for free or on a pro-bono basis. Otherwise there are
    undoubtedly foundations that would fund this exercise, especially
    given its “real world” as well as sim-world importance.

    Linden Labs would of course need to assure all the Lindens that it
    would do its best to implement the recommendations that came out of
    the above exercise, and then show progress in doing so in a measurable
    manner.

    2. ETHICS: It is suggested that Linden Labs commit itself to creating
    a loose framework for Second Life based on “Do No Harm,”
    “Sustainability,” and “Human Rights” principles/charters, with the
    rationale being that there is a presumed link between Second Life and
    First Life behaviors (which impact the real world for better and
    worse). This framework should be as transparent as possible and mimic
    the real world in a manner that permits Lindens, within ‘reason’ or up
    to a limit (another relative, subjective, constant challenge, I
    realize) to explore, have fun, even do politically, socially, and
    environmentally ‘incorrect’ activities, as long as their collective
    behavior/choices, etc., have some effect on the Second Life world (as
    they do in the real world).

    With this ethic and framework, Lindens could, for example, be informed
    automatically on a monthly basis, that the social, economic, and
    environmental ‘health’ of the Second Life world is “x,” “y,” and “z.”
    This could be a simple bar chart based on a 1 to 100 index, or better,
    it could be a graph showing cumulative trends over time. This way
    individual Lindens would not be flagged, but the collective effects of
    the overall population on its environment would be made known.

    3. PROGRAMMING: I would think the Sim City programmers could assist
    with the above. One approach could be to address the preceding as a
    pilot project. Linden Labs would buy/create an island (“Sustainability
    Island”?) where the above could be tested over a year-or-so before
    being applied to the whole model. Lindens with specific sustainability
    skills and interests could be recruited to live and work on said
    island. This would be run as a project, with a vision, mission,
    operational plan, benchmarks, indicators, a project manager, etc.

    A good real life island model to base this on could be New Zealand,
    which is one of the few countries with a “Green”–or
    sustainability–plan. Hawaii Island, where I live, is another possible
    real life model. Hawaii Island is unique in that it represents most of
    the world’s biomes. At the same time there is very little
    sustainability consciousness/action in Hawaii.

    4. OTHER IDEAS

    a. Linden Labs could impose a small sustainability “tax” on all
    Lindens. The purpose of this tax would be to pay for incentives to use
    renewable energy, composting toilets, “green buildings,” etc., as well
    as demonstrations and training in more sustainable approaches. The
    debate, etc., that would likely ensue would have an intrinsic value in
    raising awareness and in making Second Life more interesting, etc.

    b. An annual award could be given to the most sustainable/eco-friendly
    community based on international standards, “SMART Growth” principles,
    etc.

    c. Linden Dollars could be replaced by “Emdollars” (EM$) or
    equivalent. EM$ incorporate nature’s contribution to economic
    activities, which US$ and Linden Dollars do not. For more information
    on this concept and all of the above, please see the book “A
    Prosperous Way Down,” by Howard and Elizabeth Odum, 2001. ISBN
    0-87081-610-1.

    For an overview of the principles/imperatives discussed above, please
    see “Limits to Growth: The 30-Year Update,” by Meadows, Meadows, and
    Randers, 2004. ISBN 1-931-498-58-X.

    If additional information or clarifications are desired, please let me know.

    Thank you for considering these ideas and suggestions.

    Aloha,

    Peter Heffron
    Best Practice Planning
    Hilo, Hawaii

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